The third-generation Toyota Century has been unveiled ahead of its official debut at the 2017 Tokyo motor show.

 

The little-known Toyota model is a luxury saloon designed to go head-to-head with the Mercedes S-Class, BMW 7-Series and Audi A8. In stark contrast to its German rivals, the Century hasn’t given in to modern styling, instead opting for a modern twist on the original look.

 

Despite being in production since 1967, the new Century is only the third generation of the car. The original model was sold in a production run that spanned thirty-years between 1967 and 1997, before being replaced by the second generation which was sold between 1997 and 2016.

 

The third generation Century is powered by a V8 hybrid engine that replaces the bespoke V12 engine used exclusively by the outgoing car.

 

Unlike the Mercedes-Benz S600 or Audi S8, Toyota makes no claims about the driving prowess of the Century. Unlike its autobahn crushing competitors, the Century is exclusively marketed towards those riding in the backseat.

 

Most importantly, the third-generation Century is longer than the car that it replaces- for even more legroom- and provides more height in the rear quarters for an airier feel when riding in the backseat.

 

Forget leather seats and suede trims, the Century features a 100 percent wool interior. Prospective owners can still spec leather, but why have a soft serve when you can have a sundae?

 

There is plenty in the way of luxury features with massaging seats, 20 speaker stereo system and air con control that can be customised from the comfort of the backseat.

 

Full details will become known this week at the Tokyo motor show, but if previous generations are anything to go by, you’ll have the next twenty to thirty years to explore what those options are before the fourth-generation model is released.