Just when you thought all the luxury car market niches have been exhausted, enter the Aston Martin DBX. Touted as a “Luxury Crossover”, the Aston Martin DBX is set for launch in late 2019 with the Bentley Bentayga, Maserati Levente, and the Porsche Cayenne Turbo set firmly in its sights.
Aston Martin CEO Andy Palmer insists that the Aston Martin DBX is a necessary step for the British Car Marque who have previously been slow to react to market trends.
“On my fourth day [as CEO], I got to spend some time with Marek [Reichmann, head of design] and I told him I wanted DBX. That was in October and I told him I wanted a concept car ready to show in Geneva by the following March.”
The DBX concept was first revealed at the 2015 Geneva Motorshow as a two-door, four-seat model featuring electric motors mounted within the wheels and powered by lithium sulphur cells.
The DBX concept also featured an F1-inspired Kinetic Energy Recovery System (KERS) that would improve efficiency and provide instant off-the-line power.
Happily, for the enthusiast crowd, the DBX will share the same engine options as the recently released DB11. Buyers will be able to choose between AMG-sourced V8 and V12 engine options, both equipped with two turbochargers and capable of dispensing 375kW and 447kW respectively.
It is not yet known how the KERS system will enhance these figures, however, expect the biggest change to come in how torque delivered.
The DBX will provide the launching block for the British manufacturer as they look to electrify the entire line-up by mid-2020. Expect to see the DBX on the road in late 2019.
All images: Aston Martin