The Holden Commodore and Astra have been axed from the line-up as Holden looks to consolidate a disastrous sales run.
As we alluded to last week when General Motors announced that they would discontinue the Commodore’s US twin, the Commodore will be dropped from the Holden range at the end of 2020.
After 2020, the Holden line-up will consist of the Trax, Arcadia, Trailblazer, Equinox, and the Colorado pickup range.
With the highly anticipated C8 Chevrolet Corvette not due until late 2020 at the earliest, the axing means that the revised Holden range will consist entirely of SUVs and working vehicles.
The demise of the Commodore nameplate puts an end to an iconic 41-years in Australian motoring culture. Built in Australia between 1978 to 2017, the Commodore was Australia’s best-selling car up until 1998 when it sold 94,682 units.
Many would argue that the legacy of the Commodore should have been gracefully retired when the last Australian made Commodore rolled off the production line in October 2017. Holden may have been expecting a warmer reception for the rebadged Opel Insignia.
Holden’s acting Chairman and Managing Director, Kristian Aquilina acknowledged that the choice to discontinue to the Commodore was not made on a whim.
"The decision to retire the Commodore nameplate has not been taken lightly by those who understand and acknowledge its proud heritage," he said.
Despite the Commodore still being the second highest-selling vehicle in the Holden line-up behind the Holden Colorado, Mr Aquilina said that the family sedan no longer had a place in Holden’s changing brand identity.
"The large sedan was the cornerstone of Australian and New Zealand roads for decades. But now with more choice than ever before, customers are displaying a strong preference for the high driving position, functionality and versatility of SUVs and Utes.”
The Astra has been mercifully dropped from the Holden range following a 54 percent slump in sales between 2018 and 2019.
Holden have reiterated that they will continue to provide aftermarket support and roadside assistance for existing Commodore and Astra customers, with spare parts available for the foreseeable future.
In addition to ongoing servicing, all MY19 ZB Commodore and MY19 BK Astra models will be delivered with Holden’s seven-year free scheduled servicing offer.
Holden’s warranty, servicing and spare parts support will remain unchanged through the national dealership network that is currently in place.