European-made brake pads (and brake pads made for all European cars) have to meet certain performance requirements as decreed by the EU Government. In short, they should not differentiate from the OEM counterpart by any more than 15%. As such, they generally have a higher friction co-efficient than other brake pads, meaning superior stopping power at the cost of increased noise/brake dust. For all the details you need on brake pads for European cars, check out this article.